Critical Insights For Strategy & Messaging

The best strategy and messaging decisions are based on objective information and studied analysis.  Understanding exactly what an investment community thinks and believes can help organizations of any size dramatically increase value.  But getting access to that sort of information can be challenging.

TTC Group can take the guesswork out of perception studies.  Over the years, we’ve learned the right questions to ask and when to ask them.  And thanks to strong relationships with diversely interested investors, our team can quickly compile a wealth of unvarnished perspectives.  Through a carefully designed perception study, we can leverage our assets to help clients target their messaging and make better strategic decisions.

Our clients engage TTC for assistance with perception studies at a variety of critical junctures.  Some examples include:

• Preparing for an analyst day or investor day
• Planning a transition in strategy or structure
• Modifying executive level management (e.g., onboarding, transitions)
• Analyzing undervaluation (absolute or relative)
• Designing a new investor relations program or refining an existing one
• Understanding the impacts of emerging market trends on current or prospective investors

TTC Group can design a perception study that:

• Defines perceptions of your organization compared to peers and to the market as a whole
• Evaluates the effectiveness of current IR initiatives
• Identifies the underpinnings of investment decisions
• Isolates potential sites for value-generating interventions
• Clarifies which factors can help to distinguish your organization and spur interest
• Queries critical shareholder groups about long-term strategy preferences

Like all TTC Group’s services, we develop perception studies in consultation with our clients to ensure that the questions we ask and analyses we produce are meaningful and value-generating tools for each organization.